At a glance

LinkedIn for Business

Course Schedule:
MQA Approved
8 hrs

3 ways to register
Tel: +230 261 0909 | 261 2901

Your investment
Rs 7,500 per participant
* MQA Approved Course
* Eligible to HRDC refund up to 60%

LinkedIn for Business

LinkedIn is the world’s largest professional online network with over 500 million users worldwide. Mauritian professionals use LinkedIn regularly to showcase their profiles and competences online. Although LinkedIn has a lot of similar features to Facebook, the professional network has very different features when it comes to connecting with people, promoting businesses and carrying out paid advertising campaigns

LinkedIn is very effective to advertise your business, whether you wish to build your brand, raise awareness, and generate sales leads. Sponsored content, sponsored Inmail, dynamic ads, display ads and text ads are some of the LinkedIn features available to grow your business online. Train now and use LinkedIn to develop new B2B relationships and drive new customers to your business through LinkedIn advertising.

This course is part of the Digital Series which include Facebook for Business – Introduction, Facebook for business – Advanced, Search Engine Marketing and Metrics & Analytics to help your business build the internal competencies that will make an impact online

The LinkedIn for Business course will equip delegates to use LinkedIn accounts to engage with B2B potential customers and drive more business through LinkedIn paid campaigns.

The course will feature:

  • Create and manage a LinkedIn Profile
  • Grow and manage connections
  • Expand your LinkedIn network
  • View network statistics
  • Stay in the spotlight with updates
  • Create a company page
  • Promote products and services through natural posts and paid advertising
  • Setting up and managing campaigns
  • Sponsored content, sponsored Inmail, dynamic ads, display ads and text ads
  • Use analytics to gather information about followers of your company

This course is suitable to a wide range of professionals but will greatly benefit:

  • Personnel from a wide range of business disciplines
  • Delegates who regularly work with online Sales and Marketing activities
  • Digital Marketers who wish to improve their advertising capabilities on LinkedIn
  • Managers who need to understand LinkedIn well enough to make informed business decisions

LinkedIn for Business

  • Understanding company pages and profiles
  • Knowing and finding your audience
  • Tagging and sharing content
  • Creating a message campaign
  • Building a dynamic company page
  • Creating engaging updates
  • Marketing your LinkedIn page
Advertising on LinkedIn
  • Posting organic content
  • Creating a Company Page
  • Using Campaign Manager
  • Setting up an advertiser account
  • Pursuing content marketing
  • Getting started with Sponsored Content
  • Setting up a Text Ads campaign
  • Using Sponsored InMail
  • Targeting audiences on LinkedIn
  • Making bids, budgets, and schedules
  • Setting up billing, payments, and coupon
Social Selling through LinkedIn
  • Optimizing buyer-centric LinkedIn profile
  • Researching, finding, and listening to buyers
  • Adding value by sharing relevant content
  • Building relationships of trust with key decision makers
  • Measuring the ROI of your social selling efforts
Sponsored InMail, Sponsored content, sponsored dynamic ads, display ads and text ads?
  • Setting up and managing campaigns
  • Crafting messages that work
  • Adding bid and budget, and setting campaign live
  • Reporting on campaigns

- We use the DMAIC methodology for all the courses we offer to our clients as pictorised above. This process enables us to constantly give our participants a high standard of training in a sustainable manner.

- We use comprehensive course notes and specific course materials.

- Interactive Style lecturing: combining lecture, discussion and practical exercises.

- This course as well as all our courses are weighted as follows:
- 40% Theory
- 60% Practical


Rao Ramah graduated from the Imperial College of Science & Technology, London in 1991. After early jobs as an engineer & analyst in the UK, Rao worked as Product Support & Marketing Manager at the IBL Group from 1997 to 2004.

Rao moved back to the UK in 2005 where he founded and managed an online marketing and web design sales business. In 2006 his website was number 1 on Google UK for the most competitive keywords in this industry and this led Rao to set up a startup in Mauritius as part of a technology outsource model that delivered over 150 websites and online marketing solutions both in the UK and in Mauritius.

Rao brings with him over 12 years experience as a digital marketing practitioner and he is a certified digital marketing professional from the Digital Marketing Institute UK. He is an experienced and MQA registered trainer and speaker.

Call Us

(+230) 261 0909

(+230) 261 2901

Locate Us

Valdus Co Ltd ,
Royal Road
7eme Mille
Republic of Mauritius