At a glance

Introduction to Facebook for Business

Course Schedule:
MQA Approved
8 hrs

3 ways to register
Tel: +230 261 0909 | 261 2901

Your investment
Rs 7,500 per participant
* MQA Approved Course
* Eligible to HRDC refund up to 60%

Introduction to Facebook for Business

With over 1 billion active users of Facebook across the world as of February 2017 and with an increase of 20 percent year-over-year, Facebook is too big to ignore for businesses. 42% of marketers report that Facebook is critical or important to their business. Even in Mauritius, Facebook is now the number one social media site where consumers and potential clients socialize, learn and engage with businesses online.

Many local businesses have understood the tremendous impact of social media on their bottom lines and many are trying as best they can to have a visibility and brand themselves on social media. Some businesses are using agencies to promote themselves online while others, especially SMEs are learning as they go along and trying to build in-house social media resources.

Whilst some may get by in setting up a profile or a business page, few people in a company really understand how to carry out proper digital marketing through social media. As a result, they are either not having any impact on the bottom line or they are spending advertising money through agencies without a real understanding of the returns on investment that they are getting, or not, through social media.

This course is part of a series of four courses namely Facebook for Business – Introduction, Facebook for business – Advanced, LinkedIn for Business and Search Engine Marketing to help your business build the internal competencies that will make an impact online.

The Facebook for Business – Introduction will equip the delegate with the essential concepts of Facebook for business.

The course will feature:

  • The difference between a personal Facebook profile, a Facebook business Page and a Facebook Group and how each works
  • Setting up a Facebook Business Page that looks and feels professional
  • Building up the Facebook Business Page Likes
  • Encouraging engagement through the right mix of text, images and videos
  • Introduction to paid Facebook posts and Adverts
  • Introduction to Facebook Insights and Metrics for business

This course is suitable to a wide range of professionals but will greatly benefit:

  • Personnel from a wide range of business disciplines
  • Delegates wishing to develop their social media sales and marketing skills
  • Delegates who regularly work with Sales and Marketing activities
  • Departmental Heads who oversee or have a say in Social Media and Facebook advertising spend
  • Business owners who are considering expanding their business and market share online through Facebook

Facebook Basics

  • Setting up a Facebook Account
  • Managing privacy settings
  • Differences between a Personal Profile, Business Page and Group
  • Creating a Facebook Business Page step by step
  • Choosing the right Page name and branding
  • Finding the right profile and cover images
  • Filling the correct About information fields
Preparing to manage a Facebook Page effectively
  • Defining the right settings
  • Editing a Page and Page roles
  • Defining the right tabs and call to action buttons
  • Creating effective page posts every time
  • Posting to increase reach and engagement
Promoting your Business on Facebook
  • How does Facebook advertising work?
  • Advertising campaigns on Facebook, the basic options
  • Post boost and promotion
  • Understanding budgets, payments
Understanding basic Facebook Insightse
  • What is Facebook Reach, Engagement, Likes, Shares, Comments
  • How to check insights statistics on a Page
  • Page Views, Actions on page
  • Basic competitive information insights

- We use the DMAIC methodology for all the courses we offer to our clients as pictorised above. This process enables us to constantly give our participants a high standard of training in a sustainable manner.

- We use comprehensive course notes and specific course materials.

- Interactive Style lecturing: combining lecture, discussion and practical exercises.

- This course as well as all our courses are weighted as follows:
- 40% Theory
- 60% Practical


Rao Ramah graduated from the Imperial College of Science & Technology, London in 1991. After early jobs as an engineer & analyst in the UK, Rao worked as Product Support & Marketing Manager at the IBL Group from 1997 to 2004.

Rao moved back to the UK in 2005 where he founded and managed an online marketing and web design sales business. In 2006 his website was number 1 on Google UK for the most competitive keywords in this industry and this led Rao to set up a startup in Mauritius as part of a technology outsource model that delivered over 150 websites and online marketing solutions both in the UK and in Mauritius.

Rao brings with him over 12 years experience as a digital marketing practitioner and he is a certified digital marketing professional from the Digital Marketing Institute UK. He is an experienced and MQA registered trainer and speaker.

Call Us

(+230) 261 0909

(+230) 261 2901

Locate Us

Valdus Co Ltd ,
Royal Road
7eme Mille
Republic of Mauritius