At a glance

Digital Marketing Fundamentals

Learn the basic skills of Digital Marketing Understand all the elements of Digital Marketing i.e SEO, PPC, Email, Social Media

Profile of partcipants:
Sales, Marketing and Communication Officers

Course Type:

Course delivery Requirement:
Classroom, Workplace

Theory (4)
Practical (4)
Total (8)

Launch Date:
9 April 2018

Course fee:
Rs9,000 per participant. Rs 75,000 group of 10


Course outline, see Syllabus. Trainer: Gunputh Rao Ramah (MQA Registered Trainer TR8425)

Digital Marketing Fundamentals

Topics Subtopics Learning Outcomes Theory Practical
Digital Marketing Search Engine Marketing Understand how search engines like Google work. Paid and natural listing.s 1 1
Social Media Understand how Facebook, Instagram and LinkedIn work for business. 1 1
Email Marketing Collect data, manage and send emails for business. 1 1
Mobile Marketing Understand different mobile advertising formats for business. 1 1
4 4

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