At a glance

Digital Marketing – Advanced Social Media

Objectives:
Learn how social media can impact and grow your business Understand advanced tools in Facebook and Instagram to run online campaigns

Profile of partcipants:
Sales, Marketing and Communication Executives and Managers

Course Type:
Public

Course delivery Requirement:
Classroom, Workplace

Duration:
Theory (7)
Practical (5)
Total (12)

Launch Date:
16 April 2018

Course fee:
Rs24,000 per participant. Rs 220,000 group of 10

Facilities:
same

Course outline, see Syllabus. Trainer: Gunputh Rao Ramah (MQA Registered Trainer TR8425)

Digital Marketing – Advanced Social Media

Topics Subtopics Learning Outcomes Theory Practical
Advanced Social Media Advanced Facebook for Business Difference between Facebook Ads and Boosts. Advanced advertising objectives: Awareness, Consideration and Conversion. Using Facebook Live stories and Messenger to promote businesses. Understanding Facebook Insights and Pixels to track performance. Billing and reporting. 3 2
Advanced Instagram for Business Setting up Instagram ads. Insights. Instagram best practices to increase engagement. 1 1
Advanced LinkedIn for Business Using Campaign Manager to set up paid ads. Text, Inmail and display ads objectives. Groups and Insights. Increasing engagement through natural posts. 3 2
7 5

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(+230) 261 0909

(+230) 261 2901

Locate Us

Valdus Co Ltd ,
Royal Road
7eme Mille
Triolet
Republic of Mauritius