At a glance

Advanced Facebook for Business

Course Schedule:
MQA Approved
12 hrs

3 ways to register
Tel: +230 261 0909 | 261 2901

Your investment
Rs 15,000 per participant
* MQA Approved Course
* Eligible to HRDC refund up to 60%

Advanced Facebook for Business

With over 1 billion active users of Facebook across the world as of February 2017 and with an increase of 20 percent year-over-year, Facebook is too big to ignore for businesses. 42% of marketers report that Facebook is critical or important to their business. Even in Mauritius, Facebook is now the number one social media site where consumers and potential clients socialize, learn and engage with businesses online.

Facebook for Business - Advanced offers expert training to help you further your business and career goals through Facebook and Instagram. It's been designed to deliver advanced-level competency in understanding and applying the skills required for Facebook advertisers in business.

Whilst some businesses may get by in setting up a profile or a business page, few people in a company really understand how to carry out advanced digital marketing through social media. As a result, they are either not having any impact on the bottom line or they are spending advertising money through agencies without a real understanding of the returns on investment that they are getting, or not, through social media.

This course is part of a series of four courses namely Facebook for Business – Introduction, Facebook for business – Advanced, LinkedIn for Business and Search Engine Marketing to help your business build the internal competencies that will make an impact online.

The Facebook for Business – Advanced will equip the delegates who are already using Facebook for business with the expert knowledge and tools required to take their capabilities to the next level and delivery results that matter.

The course will feature:

  • Expert Facebook Pages management
  • Planning successful Facebook and Instagram advertising campaigns
  • Selecting and utilizing Facebook advertising objectives
  • Managing, creating and purchasing Facebook ads
  • Targeting audiences for maximum impact
  • Improving performance and delivery via the ad auction
  • Facebook Ad KPIs and reporting
  • Understanding Facebook pixel for advanced analytics
  • Leveraging consumer insights
  • Troubleshooting ad issues

This course is suitable to a wide range of professionals but will greatly benefit:

  • Personnel from a wide range of business disciplines
  • Delegates who already understand Facebook but wish to acquire expert capabilities
  • Delegates who regularly work with online Sales and Marketing activities
  • Departmental Heads who require hands on insights on Facebook spend and effectiveness
  • Business owners who are considering expanding their business and market share online through advanced Facebook campaigns

Understanding Facebook Marketing

  • How Facebook’s mission, culture and evolution can help you achieve your business objectives
  • Demonstrate what Facebook can do for a business
  • Reviewing key pillars of Facebook positioning and success stories
  • Preparing to manage a Facebook Page effectively
  • Introduction to Instagram for business
Facebook best practices
  • Ad Policies for Content, Creative, and Targeting
  • Creative Best Practices
  • Creative Considerations for Video in Mobile Feed
  • Successful Campaigns Best Practices
Facebook Advertising Objectives and Audiences
  • Reach Campaigns, Dynamic Travel Ads
  • Posts Boosts, Clicks to Website, Store Visits
  • Facebook Events, Lead Generation, Video Views
  • Website Conversions
  • Core and Custom Audiences
Purchasing and Managing Your Ads, Campaign Optimization
  • Ads Auction and Delivery Overview
  • Ads Create Tool, Ads Manager
  • Business Manager
  • Campaign Structure
  • Plan Reach and Frequency Campaigns with Campaign Planner
  • Power Editor
Measurement and Reporting
  • Facebook Analytics
  • Brand and direct response measurement
  • Multi touch Attribution
  • Using Facebook Pixe

- We use the DMAIC methodology for all the courses we offer to our clients as pictorised above. This process enables us to constantly give our participants a high standard of training in a sustainable manner.

- We use comprehensive course notes and specific course materials.

- Interactive Style lecturing: combining lecture, discussion and practical exercises.

- This course as well as all our courses are weighted as follows:
- 40% Theory
- 60% Practical


Rao Ramah graduated from the Imperial College of Science & Technology, London in 1991. After early jobs as an engineer & analyst in the UK, Rao worked as Product Support & Marketing Manager at the IBL Group from 1997 to 2004.

Rao moved back to the UK in 2005 where he founded and managed an online marketing and web design sales business. In 2006 his website was number 1 on Google UK for the most competitive keywords in this industry and this led Rao to set up a startup in Mauritius as part of a technology outsource model that delivered over 150 websites and online marketing solutions both in the UK and in Mauritius.

Rao brings with him over 12 years experience as a digital marketing practitioner and he is a certified digital marketing professional from the Digital Marketing Institute UK. He is an experienced and MQA registered trainer and speaker.

Call Us

(+230) 261 0909

(+230) 261 2901

Locate Us

Valdus Co Ltd ,
Royal Road
7eme Mille
Republic of Mauritius